{"product_id":"rich-hydration-mask","title":"RICH HYDRATION MASK","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA deeply moisturising hair mask that provides intense hydration, strength, and frizz control for dry or medium to coarse hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProvides instant hydration that lasts up to 5 washes*\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eStrengthens hair and helps prevent breakage, even after 5 washes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdds shine and delivers all-day humidity-resistant frizz control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e*Tested on bleached hair tresses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAfter shampooing, apply generously to wet hair, focusing on mid-lengths and ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLeave on for 3–5 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor best results, use once a week instead of conditioner. Avoid contact with eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e This intensely nourishing hair mask is ideal for dehydrated hair or medium to coarse hair types. Formulated with Biomimetic Cuticle Technology, it helps seal the hair cuticle to lock in moisture and strength for up to 5 washes, helping to prevent moisture loss. The formula helps reduce breakage while improving shine and providing long-lasting frizz control throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Hair Base ","offers":[{"title":"Default Title","offer_id":56175476670843,"sku":null,"price":42.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/6440\/9950\/files\/2025_RICH_MASK_INFOGRAPHIC_PRODUCT_US_1.png?v=1774524373","url":"https:\/\/thehairbaseshop.co.uk\/products\/rich-hydration-mask","provider":"The Hair Base ","version":"1.0","type":"link"}